Keynotes
Making Google PPC (Pay Per Click) Pay for your Business
How I increased revenue by $2400 in my business during the month of February for the cost of $5.85 of Google Advertising – (& that was just in one product line – I have 200+ lines).
In a crowded advertising world how does small business compete with large business in getting there message heard? Many small business owners today believe this feat is getting harder and harder.
In fact new technology has enabled small business to compete on equal grounds as big business – if you know how! Those who are embracing new technology are now reaping the immediate rewards – those who aren’t are quickly falling behind.
Google Pay Per Click (PPC) advertising brings immediacy, specific targeting, and monitored results. Most people have heard of, or a doing Google PPC campaigns, either managed by a third party or self managed. For many who are doing PPC campaigns – that is all that they doing.
PPC is only one third of the overall equation in a successful online marketing equation. Learn what the other secret 2/3 of the equation is!
In this keynote presentation:
• We will unveil the other 2/3 of a successful PPC (Pay Per Click) campaign
• You will learn the 12 second – 2 click rule
• You will see why 99% of business’ are spending too much and not getting a suitable return on investment on their advertising $$
• Why implementing this simple strategy will increase your current ROI by 100%
Business Email Marketing – 27 300 Marketing Messages in 3 months for $163.50
Email marketing is an important and cost effective marketing tool for Business Owners and is often reported as second only to search marketing as the most effective online marketing tactic.
Those who have effectively mastered the world of Email Marketing are encountering unparalleled success – those who are ignoring it are falling further behind.
In this keynote presentation:-
• You will learn how compared to other media investments Email Marketing is less expensive
• Understand how an exact Return on Investment can be tracked and has proven to be high when mastered. It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds
• Learn how business’ can “push” the message to its audience, as opposed to a website that waits for customers to come in.
• Understand how it is easy to track.
• Business’ generate repeat business affordably and automatically
• You can orchestrate substantial numbers of email subscribers to receive email communications on subjects of interest to them
• Over half of Internet users check or send email on a typical day.
• Green – email marketing is paper-free
David will introduce you to the world of email marketing and give you access to the necessary tools that will enable you to walk away from the morning session armed and ready to successfully launch your first email campaign
